We’re shutting down

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Dear Friends,

Today we make a difficult announcement – one that is particularly sad for me. As of today, we will begin the process of shutting down GiftFold.

When we started GiftFold, we set out to build a world-class fundraising platform – something that would revolutionize digital fundraising. But we didn’t. We failed. Our model just wasn’t sustainable. We aimed to do things differently, but our “different” didn’t work. We’ve found that we can’t be the best, and our customers deserve the best. So we’ve decided to close up shop.

Beginning today, we will no longer take on new customers. We’re effectively switching off all sales and marketing. For existing customers, we’ll continue operating for six more months – plenty of time to transition to an alternate fundraising platform.

Over the coming months, I’ll share some of the lessons we learned on my personal blog, I’d encourage you to read it if you’re interested in the startup process. I also want to encourage anyone with questions or concerns to contact me directly at

We’re immensely grateful for all of our customers, vendors, partners, and friends who helped us get started. It’s been a privilege to work with you all. Whatever your relationship to GiftFold has been, we want to say, “Thank you!”


Jon Berglund
Founder, GiftFold

JonWe’re shutting down
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What Do Donors Want?

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I just finished listening to Daniel Pink’s To Sell Is Human. If you haven’t read/listened to it, I highly recommend it. In it, he says,

The purpose of a pitch isn’t necessarily to move others immediately to adopt your idea. The purpose is to offer something so compelling that it begins a conversation, brings the other person in as a participant, and eventually arrives at an outcome that appeals to both of you.

I love that. A pitch, rightly thought of, begins a relationship, not a transaction. A transaction is one-time; a relationship is for-ever.

And I think that’s important. It’s important to nonprofits at least. It’s important because it’s what donors want.

JonWhat Do Donors Want?
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Add a Donate Button to Your Site

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Are you a nonprofit organization looking to start collecting online donations? Did you know that simply adding a donate button to your website could help you raise thousands of dollars more each year?

Here at GiftFold, we want to help you reach your donors online. If you’re considering placing a donation button on your website for the first time, please read on. If you already have a big, shiny donation button on your website, just contact us to find out how we might help you save thousands of dollars in fees each year.

JonAdd a Donate Button to Your Site
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Increase Campaign Revenue with a Suggested Amount

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Some organizations like to get donors to commit to an amount from the very beginning. A good example of this is charity: water. This allows you to suggest varying amounts on different pages/emails, without suggesting an amount on the donation form itself. With GiftFold, its a very simple process.

If you use WordPress, simply install the GiftFold plugin and place the widget somewhere on your page. Configure the widget to use whichever GiftFold campaign URL you want (e.g.

If you don’t use WordPress, you will simply need to copy and paste the code below into your web page, while changing the form “action” to your own GiftFold campaign URL.

<form action="" method="get">
<input name="donation[amount]" type="text" value="" />
<input type="submit" value="Donate" />

JonIncrease Campaign Revenue with a Suggested Amount
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Simplify Your Donation Form

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Have you ever sat in the waiting room for a doctor, filling out one of those ridiculously long medical forms? You fill in your name, address, emergency contact, allergies, surgery history, and a massive array of answers to insanely detailed and personal questions – questions no person should ever ask another person. I’m going to bet it’s not your favorite experience; it’s certainly not ours here at GiftFold. Unfortunately, filling out a donation form is often much like that.

JonSimplify Your Donation Form
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